A message from BusinessTime in Essex Publishing Editor, Peter Richardson
SO, may I be the first to wish you a very happy ‘stay alert’ day!
We now know, sort of, how we are going to gradually move out of the first phase into the second phase of the Coronavirus saga. Whilst the Prime Minister’s statement last night, almost inevitably, prompted more questions than answers, I suppose we should be thankful we are at least moving in the right direction.
With a few rare exceptions, us business folk are having to operate in the most challenging of circumstances but, with light at the end of the tunnel (OK, it might be faint flicker but it’s a step forward from total darkness) it’s time for us all to be resourceful rather than reflective. Hard though it is, we have to look forward, not back.
More importantly, we have to do what good business leaders do best – focus on what you can do and what you can affect and not lose focus by worrying too much about what you can’t do and what you can’t affect.
In my capacity as Editor of BusinessTime in Essex, I am fortunate to converse with businesspeople from every size and sector of business. I like to think, in doing so, I pick up a good feel for what is being said and felt out there in the Essex business community. There are people who appear to still be stuck in the ‘rabbit in the headlights’ phase, unable to accept there’s been a seismic change in our working lives. For instance, last week I spent the best part of a day contacting companies who make and/or supply home office furniture, thinking they might realise this is a good time to promote their wares/services. To say the response was underwhelming would be an understatement. Come on people, time to wake up to opportunities!
However, the majority of people I am talking with have re-focused and are either making the best of a bad situation or taking the opportunity to realign their business, perhaps for the short-term or perhaps for the longer term.
The days, weeks and months ahead will be a very fluid and unsettling time, but one thing is for sure. The businesses that come out of it still intact will be those led by men and women with resourcefulness and an ability to think on their feet. Now is not a time to lament our misfortune, it is a time to remind ourselves of the qualities that got us to where we are – and to remind ourselves we can get back there again.