New Colchester town centre brand launched

New Colchester town centre brand launched

TODAY, Thursday 1st August, ‘In Colchester’ the new brand for the town centre has launched, along with a website and various communication platforms. In Colchester will become the ‘go-to’ brand for all relevant town centre information. Town centre businesses are being encouraged to share in-store activity with Our Colchester, the company behind the successful  Colchester BID (Business Improvement District) business plan  to ensure regular and consistent updates for consumers.

Targeted at locals or visitors from further afield, In Colchester will become a key communication link for businesses. Our Colchester BID’s business plan outlines a key objective for the BID was to build a town centre-focused website that will show off all of Colchester’s strengths as a destination.

In Colchester has been developed on behalf of town centre businesses and paid through the BID’s levy. The website has been designed to benefit businesses, increasing their sales and footfall throughout the town. Deciding where to eat, shop or what to do at the weekends in Colchester town has been made easy through the use of In Colchester.

In Colchester will share great events and offers from around the town centre. Colchester town centre often has a wide variety of entertainment taking place during the day and night, and by having one platform to find these we hope all can enjoy the towns offering.

An exciting range of blogs will be shared regularly across In Colchester website and social media platforms. Bringing a new and exciting aspect to the town centre and encourage consumers to use our website and return for new features.

Our Colchester is proud to present In Colchester! Visit www.incolchester.co.uk or search incolchester across your social media platforms to stay up to date with what’s on in Colchester town centre.