What is an Orbit Map, and have you ever used one?

What is an Orbit Map, and have you ever used one?

An Orbit Map is an incredibly efficient and straightforward financial tool demonstrating the journey towards reaching 1, 2 and 3-year growth targets. A joyous moment is to see the reaction from a business owner. Typically, ‘wow’, ‘oh my god’ and sometimes a few unrepeatable phrases. It is a ‘light bulb’ moment for a business owner because they haven’t planned in such detail before.

Looking at an array of bar charts and complex spreadsheets can be quite daunting and challenging to comprehend for most business owners. An Orbit Map takes away the confusion. It sets a benchmark for growth directly from the year-end accounts, and the management accounts year to date; derived directly from the business and based on its current financial performance.

I HAVE LOST COUNT OF THE NUMBER OF CLIENTS WHO HAVE THEIR ORBIT MAP PLASTERED TO THE OFFICE WALL. IT PROVIDES THEM WITH CONSTANT ACCOUNTABILITY, ENABLING THEM TO BENCHMARK THEIR PERFORMANCE.”

How does it work, and what can you achieve by spending time completing an Orbit Map for your business?

The orbit map reviews your financials, including the gross profit, overheads and net profit. The next stage is to consider your team requirements and the associated costs, so they’re always aligned, maximising profitability. This association enables you to visually determine how you can scale your business by benchmarking your growth plans against the expenses incurred. Next, to achieve the expansion of the company, you need to consider the capital expenditure and infrastructure requirements because, in my experience, it is impossible to grow without investing. Finally, to maximise the potential of the company, you need to allocate a marketing budget to illustrate that you consider marketing to be an investment, not a resentful expense; also, you’ll be able to monitor the return on investment.  After completion, you will have a complete understanding of what is necessary to unlock more profits and scale your business effectively.

So, let’s get started!

Are you ready to scale your business? If so, click on the button below. When you arrive, you will find some simple instructions and a button to download your Orbit Map. The document you download will contain a sample business illustrating the essential figures you need for completion.

Once, you have completed your Orbit Map; I welcome your feedback. The page has a form where you can contact me and tell me about your own experiences of completing an Orbit Map, and the pathway to scaling your business.

Business consultant Stuart Allan previews ten exciting grant and funding opportunities available in the South-East. Contact Stuart on 01206 523394 or visit the website

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